Succeesful Real Estate Lead Generation Is In The Doing

In saying the obvious, in order to get property leads you must participate in real estate lead generation. In fact you have to do a lot of it. You can not do it now, a couple hours next week or even month. It has to be done daily.

Yes you can get some leads if you’re inconsistent. But to be a true real estate professional, living a successful career as a leading earning agent, you need to do real estate lead generation each and every day; for the rest of your livelihood. This is non negotiable. OK?



In fact you have to subscribe to the belief that dealing with company not takes preference over finding business. Doing lead generation everyday must come first before anything else gets done. If you do not embrace this mantra you will let different things to affect your daily life and this activity will become insignificant and most likely will not get done. If you are casual about it, then you will suffer casualties in your small business.

The Challenge

The biggest challenge most brokers face isn’t doing some direct generation but doing it consistently. It’s the one stumbling block that knocks most agents from this ball park. It is the crucial daily activity that the successful agents adopt and those exiting the industry failed to not do.

Time Blocking

You’ll have to allocate time to doing this daily activity. It is like creating an appointment on your own; one which can’t be broken. You’ll face many temptations, typically coming from the unsuccessful agents in your workplace. Offers to have a long lunch or slide out for coffee are good but should they slow into your committed time of creating real estate prospects, then you must say “no”.

Time blocking isn’t straightforward. It requires some discipline. However, before you get hung up about the word area, allow me to explain what I mean is doing a job consistently. To me that’s subject. Nobody is totally disciplined. They maybe in some areas of their life but in others it might very well be chaotic. Being disciplined to me is being consistent.



What Do Real Estate Leads ?

Most agents would reply to provide a better existence for themselves and their family. Family to get a lot of people comes first.
And so therefore when you start your year, take out your calendar or journal and time block out your holidays for your year. By doing this you prove to yourself and family they are a priority. These short breaks enable you to recharge and keep you going through the daily grind of real estate lead generation.

Second you need to allocate every day to really generating prospects. I’d suggest doing this in both a journal and on either a wall or desk calendar. It is dependent upon your subject to some level, but one thing I hear from realtors who falter on carrying out their everyday activities is that they don’t open their journal. A wall calendar is both visual and exactly what the eye sees, the brain will do.